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Food Lion Promotes LaCroix to V.P. of Operations

SALISBURY, N.C. - Food Lion has named Rick LaCroix v.p. of retail operations over the company's northern division.

In his new position, LaCroix oversees the operations of approximately 240 Food Lion stores in North Carolina and Virginia, including those in the Richmond, Norfolk, and Lynchburg regions. His areas of responsibility include developing retail strategies and leading company initiatives, merchandising, recruiting and staff development, quality assurance, profitability, and customer satisfaction. He reports to Elwyn Murray, s.v.p. of retail operations.

LaCroix has spent more than 20 years in the supermarket industry. He joined Food Lion in 2000 and has served the company in a number of capacities, including director of retail operations and as a member of the Bloom Concept Team. Prior to Food Lion, LaCroix worked for Hannaford Bros., and Alexanders, where he worked as a store manager, training specialist, and district manager.
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