Food Lion Launching Easter Seals ‘Shop&Care’ Fundraising Campaign

Running from Feb. 13 through March 12, Food Lion’s annual Easter Seals “Shop&Care” campaign aims to raise millions of dollars for children and adults with disabilities.

Customers can take part by purchasing specially marked products from more than 100 manufacturers that support Easter Seals’ mission to help children, families and adults with disabilities deal with life’s challenges and meet personal goals. When shoppers buy specially marked boxes of General Mills cereals, the Minneapolis-based company will make an additional donation to Easter Seals, up to $50,000.  Also, when shoppers purchase cases of water sold under Food Lion’s store brand, My Essentials, the grocer will make an additional donation, up to $250,000.

Shoppers can also make donations of $1 or more at checkout. For each checkout donation, customers will receive a booklet featuring more than $9.50 in coupons from Procter & Gamble and Kraft Foods.

Easter Seals ensures that all funds raised will remain within the local communities to benefit residents living with disabilities.

“Food Lion is a proud supporter of Easter Seals and we value our longstanding partnership with this meaningful organization,” said Sherrii Webb, community relations manager of the Salisbury, N.C.-based subsidiary of Delhaize America, the U.S. division of Delhaize Group in Brussels.

Added Connie L. Cochran, president and CEO of Easter Seals UCP North Carolina & Virginia: “Our 22-year partnership is evidence that Food Lion is a great corporate citizen and is passionate about making a difference in local communities.”

Since 1991, Food Lion and its customers have helped raise more than $33 million for Easter Seals. This support helps Easter Seals provide services for people with autism; developmental, physical and mental disabilities; and other special needs. Services include medical rehabilitation, children development centers, camping, respite, job training and employment, adult and senior services, and military and veterans services.

Food Lion operates more than 1,100 supermarkets and employs about 57,000 associates.