Food Lion Launches Free iPhone Application

Food Lion has launched a free iPhone App that allows shoppers to access weekly specials, new recipes, and store directions from their iPhone, iPad, and iPod devices.

"At Food Lion, we are constantly looking for new ways to enhance the shopping experiences of our customers," said David Palmer, director of customer relationship management and interactive marketing. "This new mobile application is user-friendly and makes it easy for our shoppers to connect with us while they are on the go."

The new mobile application, developed in partnership with Mercatus USA, gives customers access to weekly specials with the capabilities to build and manage virtual shopping lists, download recipes, or locate the closest Food Lion store. Customers can also sign up for the Food Lion MVP loyalty program with the mobile application, giving shoppers added value to their shopping trip.

Salisbury, N.C.-based Food Lion operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid's.