Food Lion Deploys New IP Telephony Solution from AT&T

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Food Lion Deploys New IP Telephony Solution from AT&T

SALISBURY, N.C. -- Food Lion LLC is migrating from its legacy voice system to a new Voice over Internet Protocol (VoIP) telephony system, and it has selected AT&T to assist in the project.

The initiative includes a phased migration of 1,500 users from Food Lion's existing Private Branch Exchange (PBX) telephone infrastructure to a managed VoIP solution.

The chain, a member of Brussels-based Delhaize Group, will work with AT&T's Integration Solutions team to manage upgrades to many of its telephony related applications for the new VoIP solution. These upgrades include conversions of auto attendants, outbound dialers, recording systems, and contact center applications, as well as installation of a unified messaging solution.

The new VoIP system will serve as the foundation for future plans to deploy a full suite of IP-based collaboration tools, according to AT&T. Food Lion will be better positioned to leverage a converged voice, video, and data environment, which will lead to better network alignment with its Brussels-based parent corporation, the technology vendor added.

Food Lion, a leading U.S. grocer with 1,300 supermarkets across 11 Southeast and Mid-Atlantic states, seeks to maintain low prices and quality assurance through technological advances and operating efficiencies.