Food Lion Adding Coupon Kiosks
Based on increased in-store coupon usage, Food Lion is planning to add more MVP Savings Center kiosks inside its stores to help customers immediately start saving money on their grocery bills.
“In these difficult economic times, Food Lion is committed to providing our customers with the lowest prices on the best brands,” said David Palmer, director of customer relationship management and interactive marketing. “We have seen a much higher coupon redemption rate among our MVP customers with the MVP Savings Center kiosks when compared to other traditional channels.”
Since introducing the new MVP Savings Center kiosks inside Food Lion stores last year, kiosk coupons have up to five times the redemption rate when compared to coupons delivered via traditional distribution channels. Based on these positive results, Food Lion is planning to expand the service to other store locations.
To use MVP Savings Center kiosks, shoppers scan their personal MVP Card at the kiosk and within seconds receive their personalized coupons based on their household’s shopping history. The targeted offers typically expire on the day they are issued, providing additional impulse to redeem and save.
Coupon kiosks can also be found at Bloom (Price Snipper Station) and Harveys (Harveys Hometown Rewards Key-osk).
Based in Salisbury, N.C., Food Lion operates more than 1,300 supermarkets under the Food Lion, Bloom, Harveys and Reid’s banners.