Food of the Goddess
With 12 grams of protein — twice that found in the leading yogurt — and zero grams of fat, Yoplait Greek offers the thick, creamy texture of Greek-style yogurts in four indulgent flavors: Strawberry, Blueberry, Honey Vanilla and Plain. A six-ounce cup retails for a suggested $1.19. To mark the debut of its latest product line and inspire women to access their own inner goddess, the brand of Minneapolis-based General Mills has teamed up with Warner Bros.’ and Legendary’s new feature film, “Clash of the Titans,” and actress Izabella Miko, who plays Athena, for an integrated marketing campaign including magazine advertorials, public relations, and traditional and social media initiatives, in addition targeted sampling events and FSI promotions. The 3D movie arrives in theaters April 2. To learn more, visit www.generalmills.com.