Food City Fuel and Pharmacy Bucks Refilled by Popular Demand

ABINGDON, Va. -- As fuel prices continue to climb, regional chain Food City here is bringing back its highly successful Fuel Bucks saving program to locations throughout its marketing area.

Through August 4, 2007, Food City ValuCard shoppers will have two ways to earn fuel/pharmacy bucks. For every $10 in Food City store brand purchases (which include the Food City, Food Club, Full Circle, Paws, ValuTime, Top Care, Academix, Domestix, Electrix, Easy Clix, World Classics, and Dining-In family of products) in a single shopping trip, shoppers will receive a $1 fuel/pharmacy buck. On top of that, shoppers will also receive a bonus $1 fuel/pharmacy buck each time they purchase one of several bonus items, which will rotate on a weekly basis. Bonus items will be identified in Food City's weekly newspaper insert.

Fuel/pharmacy bucks will automatically dispense at the checkout at the conclusion of each shopping trip, and customers can redeem fuel/pharmacy bucks at any Food City Gas 'N Go or Food City Pharmacy location before Aug. 25, 2007.

Some pharmacy restrictions apply, the chain said. The campaign does not include the purchase of videos, gift cards, cigarettes, or alcohol -- and select Food City Fresh meat, produce, and deli items are also excluded. Each fuel/pharmacy buck can only be used at either the fuel center or the pharmacy, but not both.

"As rising fuel prices continue to present a challenge for the family budget and place additional strains on food expenditures, we felt compelled to provide some much-needed relief for our shoppers" said Steven C. Smith, Food City president and c.e.o., in a statement.

Parent company K-VA-T Food Stores operates 95 Food City outlets throughout the tri-state region of southeast Kentucky, southwest Virginia, and northeast Tennessee.
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