FMI Taps Borra to Head Foundation, H&W Initiatives
Food Marketing Institute (FMI) has named Susan Borra chief health-and-wellness officer and executive director of the FMI Foundation.
Noted FMI President and CEO Leslie G. Sarasin: “FMI’s members are making significant investments in the health, nutrition and overall wellness of their customers and employees; our consumer research suggests that food retailers are better positioned than other industry players to earn and leverage consumer trust around health and wellness, and no individual is better suited to help our members meet their goals in this arena than Sue Borra.”
Added Sarasin: “I’m also entrusting Sue to guide our foundation as it devotes resources to education and research in the areas of food safety, nutrition and health. She has the vision to make our programs stronger, the talent to articulate them in meaningful ways and the knowledge to be an advocate on the issues that have an impact on FMI members’ businesses.”
Previously the head of FMI’s communications department, Borra is a registered dietitian and recognized expert in food, nutrition and health, enabling her to provide content and strategic oversight of the trade association’s and its foundation’s health-and-wellness programs.
Borra came to Arlington, Va.-based FMI in 2010 from public relations firm Edelman, where she was EVP of nutrition, food and wellness for two years. Before Edelman, she was EVP at the International Food Information Council (IFIC), in which she oversaw communications and public affairs strategies, management of nutrition and food safety issues, and the development of consumer education initiatives and programs. For the last two years of her 16 years at IFIC, Borra was also president of the IFIC Foundation. She has additionally held various professional leadership and advisory roles, and is a past president of the Academy of Nutrition and Dietetics and past chairman of the Academy Foundation.
“I have built my career on helping companies communicate effectively and responsibly their stance on food and nutrition while also meeting the needs of the consumers they serve,” said Borra. “I look forward to assisting food retailers in achieving their health-and-wellness priorities and contributing to enhanced consumer trust in the food supply. In addition, encouraging shoppers to enjoy one more family meal each week through the Foundation's annual National Family Meals Month campaign is an incredible health promotion opportunity.”
FMI’s David Fikes will take on responsibility for the communications department and the organization’s efforts to champion the voice of food retail, reporting to Sarasin.