For the third year, Fisher Nuts and Karo Syrup have aligned for a strategic marketing partnership to help promote both brands in-store during the holiday season. As part of the partnership, Fisher is offering retailers quarter pallets with QR codes linking to the landing page. In addition, Fisher will offer its retail customers tear pads with a compelling coupon offer - buy two Fisher products, 10 ounces or larger, and get one Karo Syrup product free.
The consumer-focused side of the program features custom recipes that incorporate Fisher Nuts and Karo Syrup, and offer a fresh twist on a variety of holiday and seasonal recipes.
“The combination of Fisher Nuts and Karo Syrup helps put a fresh twist on traditional recipes that can be enjoyed during the holidays and all year round,” said Howard Brandeisky, SVP of global marketing and customer solutions at John B. Sanfilippo & Sons Inc., the manufacturer and distributor of Fisher Nut products.
The five new recipes include: Oatmeal Butterscotch Cookies, Sweet & Crunchy Snack Mix, Spiced Cranberry Walnut Tart, Walnut Shrimp Poppers with Citrus Sauce, and Strawberry Chocolate Tartlets. These recipes and more will be featured in the recipe sections of both the Fisher Nuts and Karo Syrup websites, and on owned digital channels, including Facebook and Pinterest.