Fisher Nuts Donates $27K to Cubs, White Sox Charities
The Fisher Nuts brand has donated $27,000 to the Chicago Cubs and White Sox Team Charities to conclude its “Freshness You Can Win” campaign. Every time the Chi-town teams won a game on the same day during the 2012 baseball season, Fisher Nuts donated $500 to each charity.
“We’re thrilled to support two great charities that help deserving families throughout the Chicago area: Chicago Cubs Charities and Chicago White Sox Charities,” said Howard Brandeisky, VP of Global Marketing and Customer Solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Chicago-based Fisher Nuts products. “The ‘Freshness You Can Win’ campaign provided us with a unique opportunity to bring both Chicago baseball clubs and their fans together throughout the season.”
The two teams won 27 times on the same day during the 2012 season, resulting in a $13,500 donation to each organization’s charity. Fisher Nuts formally presented checks to Chicago White Sox Charities during a White Sox home game on Sept. 27 and to Chicago Cubs Charities during a Cubs home game on Oct. 1.
In addition to the donations, Fisher Nuts and Jewel-Osco also gave fans the opportunity to win prizes. One grand-prize winner was awarded a party for 20 at Wrigley Field and another winner was awarded a party for 20 in a Diamond Suite at U.S. Cellular Field. Both grand prize packages included game tickets and a special meet-and-greet with the teams’ respective managers. Fisher Nuts also awarded 50 free-product coupons, redeemable at participating Jewel-Osco stores, every time the Cubs or White Sox won during the 2012 season.
John B. Sanfilippo & Son, Inc. is a processor, marketer and distributor of baking nuts, snack nuts and nut-based products. The company’s products can be found under the Fisher, Orchard Valley Harvest and Sunshine Country brand names and a variety of private brands.