First Lady to Headline New Disney Lifestyle Campaign

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First Lady to Headline New Disney Lifestyle Campaign

As part of its ongoing effort to promote healthy lifestyles and nutrition for kids and families, The Walt Disney Co. plans to develop a program with First Lady Michelle Obama in support of her “Let’s Move” healthy-kids campaign.

Disney will create a series of PSAs featuring the First Lady and leading Disney Channel stars to inspire healthier eating habits, physical activity and more. The messages will be featured across Disney’s kid- and family-targeted media platforms, including Disney Channel, Disney XD, Radio Disney, and, and will begin airing later this year.

The entertainment empire’s participation in Let’s Move complements its long-standing commitment to kids’ health and nutrition, which got underway in 2006 and has resulted in more than 85 percent of Disney’s licensed food portfolio consisting of healthier options, including produce and low-fat dairy products, with more than 1 billion servings of Disney Garden brand fruits and vegetables sold during the past four years.

Further, at least one episode of each series currently in production — including “Hannah Montana,” “Wizards of Waverly Place,” “Sonny With A Chance” “Zeke and Luther,” “Phineas and Ferb” and “The Suite Life on Deck” — will center on a healthy lifestyle theme. In addition, over 100 interstitial series have been dedicated to encouraging healthier lifestyles, including “Pass the Plate,” a global effort to both inform and empower viewers, showing them how kids just like them around the world enjoy and benefit from healthy foods, and “Get’cha Head in the Game,” which inspires kids to follow their dreams through physical activity.

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