Festival Foods Quadruples Web Views with Integrated Online Solution

ONALASKA, Wis. -- Regional independent Festival Foods more than quadrupled its Web site traffic last year following the deployment of a new integrated solution developed to enhance its online visitors' overall experience with the brand.

The retailer worked with Minneapolis-based Grocery Shopping Network (GSN) on the solution, which provides a Web platform designed to offer consumers an integrated tool for engaging with the retailer such as by creating grocery lists, and accessing manufacturer and in-store coupons.

According to GSN, total page views of the Festival Foods Web site, FestFoods.com, surpassed 12 million, more than four times the volume it saw in 2006.

"The partnership between GSN and Festival Foods is the solution that turned FestFoods.com into an integral part of many of our guests' shopping experiences," said Nick Arlt, director of public relations and Internet services, Festival Foods. "Now, we are leading the grocery industry by providing shoppers an interactive shopping tool allowing them to save money in a variety of ways and create a virtual shopping list."

The GSN solution enables grocery consumers to shop weekly ads and in-store specials, build shopping lists, plan meals, look up recipes and cooking videos, source dietary guidance, and print discount coupons. Additionally, shoppers can save their lists so that each time they log on they can start with a pre-existing list of regularly purchased products and personalized coupons.

For retailers, the system captures consumer data to help better track and predict their buying behavior. "The GSN solution takes all of our elements that make shopping easy and integrates them in a way that makes the shopper's experience seamless," said Arlt. "It's what keeps them coming back week after week."

Festival Foods operates 12 stores in Wisconsin.

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