Family Dollar Names Marketing V.P.

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Family Dollar Names Marketing V.P.

MATTHEWS, N.C. -- National discount chain Family Dollar Stores, Inc. has named Donald G. Smith to the position of v.p. - marketing. Smith, who has held marketing roles at several manufacturing companies, will report to Robert George, e.v.p. and chief merchandising officer.

“Effectively coordinating our promotional activity with in-store advertising is a critical component of our ‘Treasure Hunt’ strategy and other traffic-driving initiatives,” said George in a statement. “Don’s expertise in small-box retailing and the consumer product industry will help us increase customer traffic through more cost-effective marketing and promotions.”

Prior to joining Family Dollar, Smith was v.p., sales and marketing for Perrigo Nutrition. He has held similar positions with General Nutrition Centers and Nabisco Foods Groups.

Family Dollar operates more than 6,400 stores in 44 states.