Evriholder, A. Aronson Enter Into Licensing Deal

Evriholder Products, LLC and A. Aronson, Inc. have come to an agreement that will enable Evriholder to begin offering licensed housewares products through A. Aronson's extensive licensing agreements.

The current A. Aronson business lines will join Evriholder with A. Aronson president Bruce Aronson and Phebe Aronson leading the license division, in which they will continue to increase the existing base, develop new products and secure new licenses. Bruce Aronson will head up the sales initiatives for the licensing division. And, since A. Aronson and Evriholder sell to many of the same customers, the expansion of product offerings from one source is strategic, powerful and significant to the companies themselves, to customers and the market, according to the two companies.

From thermal containers to tableware to kitchen gadgets and small appliances carrying the imprint of such heritage brands as Campbell’s, Crayola, Kellogg's and Wonder. A. Aronson has understood the importance to consumers for instant name recognition, the importance of consumers' brand loyalty wedded to creative designs, and useful housewares products.

The Aronson licensed brands for houseware gadgets and food storage containers, that will now be part of and available from Evriholder include Campbell's, Crayola, Eggo, Hostess, Kellogg’s, Meow Mix, Pepperidge Farm Goldfish, Pop Tarts, Prego, SpaghettiOs and Wonder.

Evriholder's impulse products, which are in the kitchen and barware, storage and organization, cleaning, and bath and personal care categories, include Slipper Genie, Fuzzy Wuzzy Microfiber Mitt, AvoSaver, Magic Holder and Sandwich Crust Cutters.

According to Bruce Aronson: "Both companies are in the business of creating exciting, fun, and unique items. A. Aronson has done it with licensed products and Evriholder under its own brand. Now the two can act in concert offering the most comprehensive lineup of unique impulse items to retail. This is a very powerful fit."

"Our combined product development teams are already hard at work on new and exciting licensed products to introduce to retail over the next several years," said Phebe Aronson, who will oversee product development for the new licensed products division. "This is a win-win for retailers and consumers."

"We have tremendous respect for what they've achieved in retail and we are committed to putting the creative product development and sales resources we have behind the newly created licensing division to grow it into a licensed product powerhouse," noted Evriholder CEO Gary Seehoff.

For over 30 years, New York-based A. Aronson has been the leading independent supplier of food storage products and kitchen accessories sold under license from America’s most recognized name brands.

Anaheim, Calif.-based Evriholder designs, develops and manufactures products for the kitchen, cleaning, storage & organization, and bath & personal care categories.
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