Estevez Markets Ensures Promotion Compliance with New LP Technology

Community-based independent Estevez Markets, a seven-store grocery chain operating under the Foodtown banner has seen improved promotion compliance since deploying Camden, N.J.-based Agilence’s new AdCheck loss prevention solution, which was developed to monitor the effectiveness of promotional programs directly at the point-of-sale.

“Our sale circulars and loyalty discounts are changing all the time,” said Robin Estevez, owner of Philadelphia-based Estevez Markets. “We needed a proactive way to ensure that these promotions and offers were handled correctly from the moment they began.”

AdCheck enables retailers to protect their programs by reducing losses associated with promotions and coupons. It ensures that weekly circular offers are entered correctly into the POS system and that store employees are properly executing the promotions at the point-of-sale.

Here’s how it works: AdCheck runs specific queries to monitor and investigate the promotions as they begin, reporting back inconsistencies, errors and training issues within hours of the ad break, according to Agilence. “Promotions can range from basic buy-one, get-one (BOGO) free offers to more complex deals aimed at helping vendors launch new products,” explains Derek Rodner, VP of product Strategy at Agilence. “With retailers increasingly extending these promotions and loyalty discounts to their customers, there’s now much more to focus on at the point-of-sale.”

AdCheck is the latest addition to Agilence’s Hawkeye POS Video Auditing solution which was developed to enable retailers to efficiently identify losses at the POS. Agilence’s technology pulls data directly from the POS system and marries that data with video in real-time. Each individual item scan and key punch within a transaction is linked to its associated video image. This information is readily accessible via a query tool that can combine 43 different variables to identify the profit-margin robbing activities that occur at the POS.