EnsembleIQ

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EnsembleIQ

Total Market Solutions


Strategies | Insights | Positioning | Focus | Access

EnsembleIQ—the retail industry’s only complete, integrated information and marketing platform—was formed in 2016 from a combination of three leading b-to-b information companies, each with its own specialized focus:

  • Stagnito Business Information – CPG RETAIL

  • Edgell Communications – TECHNOLOGY

  • Path to Purchase Institute – SHOPPER MARKETING

 

It empowers CPG’s, retailers, tech vendors and marketing agencies with an integrated network of database, research, media and marketing resources. 

EnsembleIQ brings fresh, curated content and robust, comprehensive marketing programs to professionals in the retail, hospitality and consumer goods & services industries across all retail channels.

 

EIQ Enterprise Solutions provides strategic consultation and integrated marketing programs that are tailored to client goals and harness the power of EIQ’s resources and brands. It empowers businesses with an intellectual advantage to:

  • Develop and articulate business strategies

  • Deliver and interpret marketplace insights

  • Create compelling and relevant client stories

  • Socialize and activate client knowledge to drive leadership

  • Engage key decision makers to support specific client objectives
     

EIQ Database solutions,powered by Opus IQ

OpusIQ taps into a highly cultivated, engaged and motivated audience and powers the retail industry’s only multidimensional integrated database.  

The database contains 890,000 net records that integrate: 

  • 10 fulfillment databases

  • 114 events

  • 58 webinars

  • 43 recurring newsletter feeds

  • 24 websites

  • 2 directory databases 

 

Tell us the market and contacts you are trying to reach, and OpusIQ can segment your audience in based on demographics, geography, engagement, behavioral data, title, company and predictive purchase intent. 
 

EIQ Research Solutions

EIQ Research Solutions helps you connect with your customers with:

  • Knowledge you can be confident in through highly specialized research experience in your market

  • Unequaled scalability and flexibility from seamlessly integrated “end-to-end” research capabilities

  • More powerful activation and ROI on research through unequaled access to engaged market communities

  • A more reliable & complete understanding of customers through the combination of both business and consumer research

 

Services

Because of our comprehensive toolbox of research capabilities and media assets, we are able to scale services for your unique needs, from strategy development to data collection to market socialization of learnings.

  • Shopper & Consumer Insights

  • Consumer beliefs and perceptions

  • Shopper behavior and decision-making

  • Path to purchase/customer journey

  • Emotional, rational and non-conscious associations

 

Agency Research

  • Concept & message testing and optimization

  • Awareness, trial and use

  • Brand tracking

  • Target personal development

 

Executive Engagement

  • Peer-to-peer learning & relationship-building

  • Industry benchmarks

  • Perception insights

  • Global research

  • Advisory services

 

A few of our research client banners:

Research clients

EIQ Custom Marketing Solutions positions your company as an industry thought leader with high-impact marketing pieces—custom print magazines, channel microsites, white papers, idea books, webinars, videos, newsletters, online conferences and more—that communicate your company’s vision and story. 

 

EIQ Market Solutions

EIQ Market Solutions – EnsembleIQ brands cover all retail channels and give you access to all major retail markets.

Ensemble IQ brands