Eight O’Clock Coffee Invites Consumers to ‘Discover the Difference’

Eight O’Clock Coffee has launched the “Discover the Difference” contest online at www.discoverthedifference.com. Through June 28, 2009, people can enter the contest by expressing in a photo and essay how winning $10,000 would make a difference in their life. Eight finalists will be chosen, and America will vote from July 14 through Aug. 11 on who will receive the grand prize of $10,000.

Additionally, during the contest entry and voting periods, Eight O’Clock Coffee is giving away over 150 “instant win-spin” prizes, including $2,500. Consumers can visit the site daily and instant-win spin through June 28 and from July 14 through Aug. 11.

“The ‘Discover the Difference Contest’ gives us a wonderful opportunity to reward someone else in a way that will make a difference in today’s difficult economy,” said Alisa Jacoby, senior brand manager at New Providence, N.J.-based Eight O’Clock Coffee.

Consumers are also being encouraged to join the Eight O’Clock Coffee Facebook Fan Page and follow Eight O’Clock Coffee on Twitter (www.twitter.com/8oclockcoffee) for updates and to connect with other Eight O’Clock Coffee fans.

Eight O’Clock Coffee additionally offers a loyal buyer rewards program, ACCUMUL8 Rewards, at www.ACCUMUL8Rewards.com.