ECRM, Daymon Teaming for Private Brand Foods Event

Business solution provider ECRM and private brand sales and marketing firm Daymon Worldwide will join forces for ECRM’s Private Brand Foods EPP event, scheduled for April 11 through April 14, 2010, in Orlando, Fla. The event will focus on dry grocery, snacks, beverage, dairy and frozen private label products.

Daymon’s global resources, including Daymon Interactions and Daymon Worldwide Design, will be integrated throughout the entire show, adding value to such features as the general sessions, which will address key industry issues, product and packaging innovation. turnkey solutions, best-in-class merchandising, marketing and design insights, and quality assurance and WIC applications.

Retailers will also be able to meet with suppliers in private display rooms. As schedules are predetermined according to category responsibility, and are focused on presentation and review of new lines, new items and promotions, meetings are productive. The Private Brand Foods EPPS event will employ ECRM’s meeting format consisting of one-on-one, pre-scheduled meetings between manufacturers and retailers.

“Through this one-of-a-kind event, we will showcase Daymon’s integrated strategy, progressive sourcing capabilities, innovative product development, and marketing and design expertise in a focused and targeted way,” noted Renee Barch-Niles, Daymon VP Business Development Team at Stamford, Conn.-based Daymon. “We anticipate great representation from existing Daymon suppliers as well as prospective new sources. Through this event, we are setting the stage for future private brand interactions with suppliers and customers to build great programs and develop new opportunities.”

Added Ed Reilly, VP of grocery for Cleveland, Ohio-based ECRM, “Daymon’s knowledge of the private label industry will give our clients a thorough understanding of how they can improve their current private label sales or purchasing processes.”
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