Economy Drives Shifting ‘Food Values’

The Food Channel, in conjunction with CultureWaves, Mintel International and International Food Futurists, has released the much-anticipated Top Ten Food Trends for 2011, which identifies the most significant food trends that will drive how people eat throughout 2011, from buying to cooking to consuming.

“The new economy has created a boldness and willingness to change how we work, how we cook and how we eat,” said Kay Logsdon, editor of The Food Channel. “All of our 2011 trends reflect that in some way,” says Logsdon, citing a prime example in Baby Boomers’ desire to age well.

The Food Channel Top 10 Trends for 2011

• The Canning Comeback – “Putting Up” is gaining popularity for both economy and health.
• Men in Aprons – Layoffs have led to more men cooking.
• Local Somewhere – We care about hand-tended no matter where it’s grown.
• Don’t Ask, Don’t Tell – We’re tired of being told what we can eat.
• Appetite for Food Apps – Social media is our guide and our coupon source.
• Small is the New Big Business – Corporations are thinking like small businesses.
• Fresh Every Day – Rooftop gardens are just part of this trend.
• Chefs in Schools – Better flavor is possible in an institutional setting.
• Discomfort Foods – Change makes us comfortable with more change.
• Eating for Sex and Other Things – We are working longer, and want all the gusto.
For 23 years, The Food Channel has uncovered food trends ahead of the curve. “The insights are fun for consumers, and give those who make their living from food a competitive edge when it comes to what drives their consumers’ choices,” added Logsdon.

Read the complete Top 10 Food Trends for 2011 at www.foodchannel.com.