Earth Fare Urging Shoppers to Take ‘Healthy Lunch Challenge’

Natural foods grocer Earth Fare has invited customers to join its Healthy Lunch Challenge by eating a nutritious lunch every day for the next five weeks.

To enroll the challenge, which launched Aug. 11, shoppers visit https://www.EarthFareChallenge.com, and then they can check back weekly to find new menu options, track their progress, and receive giveaways and savings including a free Earth Fare lunch bag.

The campaign is one of the features of the Asheville, N.C.-based company’s multifaceted “Health Journey,” which also encompasses a free pantry makeover and conventional product trade-ins for healthy Earth Fare brand products.

Earth Fare currently operates 20 stores in Alabama, Georgia, North Carolina, South Carolina, and Tennessee, with a new location slated to open soon in Tallahassee, Fla.