Earth Fare Optimizes Pricing with Revionics

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Earth Fare Optimizes Pricing with Revionics

05/03/2007
ASHEVILLE, N.C. - Natural and organic foods retailer Earth Fare here plans to deploy a Web-based price optimization solution to automate its pricing strategy.

The retailer will use the Revionics Advanced Pricing System (RAPS) from Sacramento, Calif.-based Revionics, Inc., a software-as-a-service via a weekly subscription model over the internet.

"Revionics' price optimization takes our pricing strategy to the next level," said David Bowles, director of purchasing for Earth Fare, "We can now focus more on other aspects of servicing the customer because Revionics automates and improves many of the tasks related to pricing. Earth Fare expects to see a margin increase through weekly optimization of all product categories, including DSD."

Earth Fare owns and operates 11 stores located throughout the Southeast.