dunnhumbyUSA Names New EVP of Communications & Media

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dunnhumbyUSA Names New EVP of Communications & Media


Brand value leader dunnhumbyUSA, a joint venture of The Kroger Co. and London-based dunnhumby, has appointed Matt Nitzberg, EVP of the firm’s communications and media (C&M) practice. Nitzberg replaces Mark Wilmot, who is relocating to the United Kingdom to lead dunnhumby’s U.K. C&M practice and coordinate the company’s global C&M strategy. Wilmot is credited with considerably expanding dunnhumbyUSA’s client base, capabilities and financial results.

Nitzberg’s most recent position was EVP of dunnhumbyUSA’s manufacturer practice, in which capacity he coordinated the company’s global strategy with consumer packaged goods partners and delivered client value in emerging U.S. channels. Nitzberg joined the company in 2003 to establish and lead the U.S. manufacturer practice.

Before joining Cincinnati-based dunnhumbyUSA, Nitzberg held senior marketing and management roles at Information Resources Inc., Procter & Gamble, and Borden Foods. He frequently speaks on behalf of dunnhumby at the National Retail Federation (NRF) and the In-Store Marketing Institute (ISMI), among other venues, is the author of white papers and bylined columns for Shopper Marketing and Retail Customer Experience, and contributed a chapter to the recently published “Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale,” which dunnhumbyUSA describes as the first comprehensive shopper marketing work.

The company’s C&M practice provides targeted, highly relevant communications across a range of media. As EVP, Nitzberg will handle business strategy, innovation and value creation for dunnhumby’s clients, reporting to CEO Stuart Aitken, who noted: “Matt brings an expansive wealth of industry knowledge and strategic insight to his new role. His relentless focus on our clients’ customers ensures that we will continue to grow our clients’ brand value.”

“dunnhumby’s targeted communications are a key driver behind Kroger’s progress in earning customer loyalty,” said Rodney McMullen, president and COO at Kroger, which is also based in Cincinnati. McMullen added that Nitzberg would “[help] Kroger and our business partners continue to win with customers.”

Employing more than 1,500 people in 30 offices in Europe, Asia and the Americas, dunnhumby works with such companies as Kroger, Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy's, Panera Bread Co., PepsiCo, and Procter & Gamble.