Dry Goods

Kimberly-Clark Corp. (K-C) has met the need for a practical alternative to traditional cloth hand towels in home bathrooms with Kleenex Hand Towels, an innovative system delivering one clean, fresh, dry towel every time consumers wash their hands. Featuring Dallas-based K-C’s proprietary absorbent Dry-Touch fibers, the single-use disposable bathroom hand towels are free of inks, dyes and fragrances, and the flexible packaging complements bathroom décor and space limitations, allowing the product to be placed on a towel bar or countertop. Additionally, the Pop-Up delivery system always keeps a towel conveniently within reach. An integrated marketing program backing the product launch includes print and TV advertising, direct-to-consumer online communications and blogging outreach, sampling, FSIs, experiential marketing, and public relations activities. The suggested retail price for a 60-count box is about $3. To find out more, visit www.kimberly-clark.com.