Drive-thru Market Develops Pre-paid Card for Milk Purchases

MIAMI, Fla. - Miami-based drive-thru market Farm Stores Grocery Inc. has developed a pre-paid card for customers' milk purchases. The new Farm Stores Quick Card design features various cow spots with a subliminal "FS" symbol woven into the pattern that highlights the Farm Stores cow logo.

Farm Stores customers can purchase either a 10- or 25-gallon card at any of the 104 Farm Stores Express Market locations throughout Florida. On average, it will take approximately two minutes to buy milk with the Farm Stores Quick Card, according to the company. The card automatically deducts each milk gallon purchased, letting cardholders know how many gallons remain in the card after each transaction. Consumers will save up to $5 per 10-gallon card, and up to $15 per 25-gallon card over the regular price of Farm Stores gallon milk.

The Farm Stores Quick Card is reusable and can be shared with other family members. For a nominal charge, additional "Family Cards" can be purchased, linked to the original cardholder's account.

The card can be reloaded at the nearest participating Farm Stores Drive-Thru Express Market, or online at www.farmstores.com/quickcard. Card users will also be eligible to receive special offers reserved only for Farm Stores Quick Card customers.
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