Dream Water Expands New England Distribution Through Polar Bev

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Dream Water Expands New England Distribution Through Polar Bev

02/15/2011

Miami-based Dream Products LLC has inked a distribution alliance in New England with Polar Beverages, the country’s largest independent soft drink distributor.

The new distribution deal comes amid Dream Water’s solidification of its initial DSD footprint in south Florida and the San Francisco Bay area through Sunshine State Distributors and Geyser Beverage Co., respectively.

In the 12-month time frame since its launch, Dream Water has grown from zero to over 10,000 outlets nationwide. The alliance with Worcester, Mass.-based Polar and its other distributors will allow the beverage company to focus on territory-specific penetration as it continues to develop its national base across the country, while enabling Dream Water to service chain and independent retailers at the local level.

Billing itself as the first water that helps consumers relax and fall asleep, Dream Water is made with a proprietary formula including a blend of natural ingredients: GABA (to facilitate relaxation), melatonin (to help induce sleep) and 5-HTP tryptophan (to help improve the quality of sleep). A 2.5-ounce Dream Water shot contains zero calories and has no preservatives.

Noting that the water is ideal before bedtime and for long flights, Joseph Lekach, EVP of sales, said, “The acceptance of Dream Water into Polar’s portfolio not only highlights their confidence in Dream Water, and its ability to help people relax and fall asleep, but it underscores the significance of this growing category.”

For more information, visit www.DrinkDreamWater.com.