Door to Door Organics Upgrades Online Shopping Platform

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Door to Door Organics Upgrades Online Shopping Platform


Online grocer Door to Door Organics has upgraded its ecommerce platform to make easier for consumers to incorporate high-quality organic, natural and local food into their busy lifestyle, and through this upgraded platform it expects to reach more than $40 million in revenue next year.

“We architected a shopping platform that addresses underlying consumer challenges with online grocery,” stated Kristin Lindquist, VP of product development for Door to Door Organics. “Using an iterative approach, we leveraged our customers to influence category organization, personalization, and our overall user experience approach.”

The result is a new platform it calls, Shop, which was developed to simplifies how customers discover and purchase good food and maximize the opportunity to positively impact customer satisfaction, retention and basket size. Specifically, Shop offers:

  • Contextual food shopping: Complementary and associated products and recipes create a guided and inspired shopping experience.
  • Personalization: Products are positioned based on historical customer buying behavior.
  • Restock: Simple, intuitive, repeatable solutions for regular customers to consolidate the planning and shopping process. Specific features include “My Frequent Purchases,” Shop by Recipe and shopping list functionality.

Currently, 83 percent of customers say shopping with Door to Door Organics is more convenient than other grocery shopping options. The new Shop was developed to capture what consumers like about shopping at brick-and-mortar grocery stores, such as a wide selection and helpful product information to make buying decisions, but leaves out all the inconveniences, like navigating crowds and spending an average of up to an hour shopping. Customers no longer have to search aisles for sales since all sale items are consolidated into one, easy-to-shop spot.

“Door to Door Organics is rebuilding the way we buy and interact with what we eat, putting the customer at the center,” said Chad Arnold, CEO of Door to Door Organics. “The newly redesigned Shop enhances what we believe to be the best online grocery experience, making planning, shopping, and cooking even easier for today’s busy, but food-conscious consumers.”

Door to Door Organics delivers fresh, high-quality organic, natural, and local food directly to homes, offices, and schools throughout the West, Midwest, and East Coast.