Dodge, Save Mart Supermarkets Renew Sponsorship of NASCAR Event at Sears Point
SONOMA, Calif. - Dodge and Save Mart Supermarkets have agreed to a two-year agreement that renews both partners as co-title sponsors of the NASCAR Winston Cup event at Sears Point Raceway. The event will be called the Dodge/Save Mart 350 through the 2003 season.
The multi-year agreement continues the relationship between Dodge and Save Mart Supermarkets, which began as co-title sponsors for the 2001 event at Sears Point Raceway. The partnership also continues the raceway's long-standing relationships with both Save Mart Supermarkets, a Modesto-based grocery chain, and Dodge. The Dodge sponsorship will involve the Bay Area and Northern California Dodge Dealers. Dodge will also remain the "Official Car of Sears Point Raceway."
Save Mart Supermarkets has been either the title sponsor or co-title sponsor of the NASCAR Winston Cup event at Sears Point since 1992. Save Mart served as title sponsor from 1992-1997 and as co-title sponsor with an auto parts retailer from 1998-2000. Save Mart Supermarkets is one of the longest running Winston Cup event sponsors in the country.
"I am happy we could reach an agreement with Sears Point on our continuing sponsorship of the Winston Cup. The improvements made at the facility, or those in the process of being made, will add value for race fans, and allow us to expand our successful marketing program," said Bob Piccinini, chairman and CEO of Save Mart Supermarkets.
The multi-year agreement continues the relationship between Dodge and Save Mart Supermarkets, which began as co-title sponsors for the 2001 event at Sears Point Raceway. The partnership also continues the raceway's long-standing relationships with both Save Mart Supermarkets, a Modesto-based grocery chain, and Dodge. The Dodge sponsorship will involve the Bay Area and Northern California Dodge Dealers. Dodge will also remain the "Official Car of Sears Point Raceway."
Save Mart Supermarkets has been either the title sponsor or co-title sponsor of the NASCAR Winston Cup event at Sears Point since 1992. Save Mart served as title sponsor from 1992-1997 and as co-title sponsor with an auto parts retailer from 1998-2000. Save Mart Supermarkets is one of the longest running Winston Cup event sponsors in the country.
"I am happy we could reach an agreement with Sears Point on our continuing sponsorship of the Winston Cup. The improvements made at the facility, or those in the process of being made, will add value for race fans, and allow us to expand our successful marketing program," said Bob Piccinini, chairman and CEO of Save Mart Supermarkets.