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Distributor, Retailer to Roll Out Separate Tomax Solutions

ROBESONIA, Pa. and ALBANY, Calif. -- Two food industry companies have signed agreements with Chicago-based Tomax, a provider of real-time merchandising and store execution applications and services: Distributor Associated Wholesalers, Inc. (AWI) is implementing the Tomax Workforce Management solution, which AWI members can access online for such services as labor forecasting, scheduling, and time and attendance, while premium grocery market Andronico's has rolled out Tomax's solution, which features such customer management functions as point of sale and an integrated ISD debit/credit payment solution.

Tomax provides lower-cost alternatives that enable smaller retailers to implement cutting-edge retail management solutions. The Tomax offering to AWI is based on the "Software as a Service" (SaaS) pay-as-you-go model, which allows businesses to obtain the same advantages enjoyed by their larger counterparts.

"Our Workforce Management customers include some of the biggest supermarket chains in the country," said Tomax v.p. of sales Steve Klingler in a statement. "Many realize payroll savings of 10 percent while simultaneously improving customer service. It is exciting to now make the same solution available to independent supermarket operators in a cost and delivery model they can afford. This offering is the result of more than 20 years' experience in the labor management software business and six years of experience as a hosted services provider, and is made possible by recent advancements in open source software platforms."

Added AWI director of retail systems Corey Quiring: "The Tomax offering represents a great opportunity for our independent retailers to utilize sophisticated labor solutions. Workforce Management, based on the SaaS model, will allow our members to refine and optimize labor processes and achieve a quick return on investment."

Future implementation phases of the solution for Andronico's will include store operations, merchandising and advanced price management.

"We have made a significant investment in technology to improve our management of information from point of sale back to operations and buying/merchandising," noted c.e.o. Bill Andronico. "In order to operate successfully in the highly competitive retail food industry, finding a technology solution that allows us to be more customer-focused was vitally important."

" helps them connect the dots between people and processes, increasing service levels and customer loyalty," said Tomax c.e.o. Eric Olafson.

AWI is a cooperative food distributor servicing approximately 1,100 supermarkets and convenience stores in the Northeast. Andronico's operates eight stores in the San Francisco Bay area.
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