Dew Fuels Up With ‘World of Warcraft’

Mountain Dew is offering up some more “Game Fuel.” The PepsiCo-owned brand has launched two limited-edition line extensions inspired by Blizzard Entertainment’s World of Warcraft. While Pepsi bottlers are responsible for setting the price in each market, a 20-ounce bottle of either of the two new varieties retails for a suggested $1.29 to $1.49. To learn more, visit www.pepsi.com.

Source: Brandweek