Denim-look Diapers

The first item of its kind available in the United States, limited-edition Huggies Little Movers Jeans Diapers from Dallas-based Kimberly-Clark Corp. are a unique, fun and stylish denim-inspired fashion for babies during the summer. First introduced in Israel in 2007, the item has since scored a hit in over 20 nations, including Russia, South Korea, Mexico and Singapore. Accompanying the product’s North American launch is a comprehensive integrated marketing program employing the same tactics as a clothing brand, among them fashion shows, celebrity partnerships, social media, public relations, digital and e-commerce partnerships, and TV, mall and Internet advertising, in addition to highly visible and innovative in-store displays and cross-promotions. Huggies Jeans Diapers come in three sizes ranging from size 3 (16 to 28 pounds) through size 5 (over 27 pounds) and retail for a suggested price of $9.59 for a jumbo pack and $19.99 for a big pack. The diaper count varies based on diaper size. To find out more, visit www.kimberly-clark.com.