Delhaize Names Green, Newlands Campbell, Ham as New Div. Presidents

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Delhaize Names Green, Newlands Campbell, Ham as New Div. Presidents

The Delhaize Group named a trio of seasoned women grocers to new executive positions as part of a major restructuring initiative announced last month.

Cathy Green, who most recently served as COO for Food Lion LLC, has been named president of the Salisbury, N.C.-based Delhaize division’s 1,300-store family that includes Food Lion, Bloom, Harveys and Reid’s stores. Beth Newlands Campbell, former EVP, was also named new president of the Scarborough, Me.-based Hannaford Supermarkets, while Meg Ham was appointed as president of the 28-store Bottom Dollar Food division.

In her new role, Green will lead all banner operations for the Food Lion family, including store financial performance, merchandising, pricing, customer service and marketing.

As one of Progressive Grocer’s Top Woman in Grocery in 2007, Ron Hodge, CEO of Delhaize America Operations, characterized Green “as an outstanding leader with significant retail expertise. Her in-depth knowledge of the grocery industry will significantly benefit the Food Lion family of banners. She is a leader who operates with the customer in mind, focused on delivering excellent service, quality products and lower prices to our customers,” said Hodge, adding that Green’s “leadership will be visible to customers and associates through her drive and passion for the business."

Prior to her COO post at Food Lion, Green served as SVP for the chain's northern retail operations and previously as SVP of fresh merchandising, distribution and quality assurance. Green joined Food Lion in 2002 from its sister grocery chain, Hannaford Supermarkets, where she held the title of vice president of fresh merchandising.

"I look forward to delivering the great prices that customers in our 11-state operating area have come to expect from the Food Lion family of banners," said Green. "In today's economy, our consumers are placing great demands on their grocery store, and we are here to serve their needs and save them money every time they shop our stores. We remain strongly committed to serving our customers and ensuring we deliver a rewarding and meaningful shopping experience."

Green recently served as chair of the steering committee of the Produce Traceability Initiative (PTI), for which continues to remained involved with, and also serves on the national board of directors for the Network of Executive Women (NEW), as well as her service on the board of governors for Children's Miracle Network. Green holds a bachelor's degree in management and marketing from the University of Maine and completed coursework in strategic retail management at the College of William and Mary.

Hannaford’s new leader, Newlands Campbell, joined the 171-store Delhaize division more than 20 years ago as part of its retail management training program. "Beth is an absolutely outstanding retail and community leader," said Hodge. "She will lead Hannaford in strengthening its bonds with customers around value, health and ease in their shopping experiences."

Newlands Campbell said she is gratified by the “opportunity to lead Hannaford and to create value for our customers. Hannaford is committed to the everyday low prices, fresh food, service and reliability that help our shoppers live well. We have operated for more than 125 years as an essential link in our communities, and we appreciate both the business and the trust people have placed in us," she noted.

A graduate of Cornell's College of Agriculture and Life Sciences with a degree in business management and marketing from the Food Industry Program, Newlands Campbell is a native of Pittsford, N.Y. and also attended Cornell University.

In her new role at Bottom Dollar Food, Meg Ham will lead all banner operations for the 28-store discount grocery division’s financial performance, merchandising, pricing, customer service and marketing. In addition, she will oversee Bottom Dollar Food's market expansion, including previously announced plans to significantly increase the number of stores in 2010.

"Meg is in a unique position to lead Bottom Dollar Food through a significant growth expansion over the next several years," said Delhaize America’s Hodge. "As we look to ensure we have a solid presence in the growing soft-discount grocer sector, Meg's proven leadership skills, combined with her extensive industry experience and proven track record of success, make her the ideal leader to expand upon the positive momentum created at Bottom Dollar Food."

"Consumers are placing a greater focus on price and value, and we believe the Bottom Dollar Food banner has tremendous opportunity to serve the thrifty consumer searching for quality products at great value," explained Ham. "There are certain markets that are underserved by low-cost grocers, and we believe we have a unique position to attract customers in this sector. Bottom Dollar Food redefines the discount grocer model by offering national brands and private-label products, in addition to fresh produce and quality, fresh-cut meats, at discount prices. We look forward to bringing the Bottom Dollar Food brand to select markets in the future."

Most recently SVP of Bottom Dollar Food, Ham has held roles of increasing responsibility, including SVP of brand operations for Food Lion LLC, and SVP of dry merchandising, with responsibilities for perishable and non-perishable product procurement and merchandising. Prior to working with Food Lion, Ham was with Hannaford Supermarkets for more than 10 years, where she served as VP of southeast merchandising and director of non-foods merchandising.

Ham earned a bachelor's degree in business management and marketing from Cornell University.