Delhaize Inks Multi-Year Partnership with Retalix
Delhaize Group has signed a multi-year global strategic partnership agreement with Dallas-based retail technology solutions provider Retalix, under which the vendor will become the preferred supplier of in-store software for Delhaize Group’s 3,300 locations – including more than 20,000 point-of-sale (POS) terminals – across Eurasia and the United States.
As part of the agreement, Retalix will continue to provide a wide range of products from the company’s Store Suite, including solutions for the POS, as well as other customer touch points like self-checkout. The agreement also includes solutions within Retalix’s Loyalty and Marketing Suite, including Customer Management and Targeted Marketing.
“Retalix is a true leader in the retail industry, and we extended and solidified our strategic partnership as they have delivered proof of delivering competitive solutions to our business and to operate effectively as a global vendor,” said Frank Suykens, CIO at Delhaize Group Europe, Asia. “We look for Retalix to further assist us to continuously improve our store operations and customer service, and to drive innovation.”
“Delhaize Group has been a long-standing Retalix partner, and this agreement presents us with a significant opportunity to provide Delhaize with retail innovations that will add value to their operations and enhance their shopper experience,” added Shuky Sheffer, CEO for Retalix. “With Retalix as their preferred provider, Delhaize will have access to our entire suite of store, customer loyalty and promotions offerings. We’re excited to extend this relationship, and we look forward to helping Delhaize achieve future success.”
Delhaize Group is a Belgian international food retailer present in 11 countries on three continents. At the end of the first quarter of 2012, Delhaize Group’s sales network consisted of 3,309 stores, including Food Lion in the United States.