Delhaize Group Recruits Adidas Vet as SVP Digital

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Delhaize Group Recruits Adidas Vet as SVP Digital


Belgian international food retailer Delhaize Group, which operates several banners in the U.S. including Food Lion, Sweetbay Supermarkets, and Hannaford, has hired Marcus Spurrell as SVP, digital, a newly created role.

Spurrell will direct all of Delhaize Group’s digital initiatives and ventures, including the implementation of its global digital strategy.

“Marcus brings us a wealth of experience in the digital area,” said Pierre-Olivier Beckers, president and CEO of Delhaize Group. “He will provide leadership in establishing Delhaize Group as a best-in-class food retailer with respect to our digital strategy, implementation and measurement across all digital channels, including our websites, social networks, CRM, e-commerce, mobile and in-store.”

Spurrell joins Delhaize from adidas, where he was responsible for the Global Center of Excellence for all eCommerce activities of the Group. He joined adidas in 2005 as digital marketing manager for Asia, based in Hong Kong. In 2008 he was promoted to global head of digital marketing and eCommerce for Reebok International, based in Boston.

Brussels, Belgium-based Delhaize Group operates 3,365 stores worldwide.