DeLano's IGA Markets, Super 1 Foods Deploy Price Optimization Software

SAN FRANCISCO and HAYDEN, Idaho -- Regional independents DeLano IGA Markets and Super 1 Foods yesterday began subscribing Web-based price optimization and category management solutions to drive consumer demand.

Both retailers are using Sacramento, Calif.-based Revionics' software-as-a-service pay-as-you-go model.

DeLano's plans to integrate the service to its back-office systems to provide weekly prices for each item in all categories optimized. It will also utilize Revionics' real-time category management and analytics tools to monitor store performance and results.

"Price Optimization with Revionics gives our organization the confidence to know how our customers are reacting to our price strategy in our new markets," said Dennis DeLano, owner, "Revionics service helps us balance sales growth with achieving maximum profitability."

Super 1 Foods plans to use Revionics to optimize thousands of URM supplied products for each zone, each week. "Choosing Revionics was key to our strategy in remaining the price leader in the marketplace," stated J. Strahan, g.m., "Understanding the impact of price changes in advance should help us fine-tune our price strategy and build our shopper's market basket each visit."

DeLano's IGA Markets operates 8 locations in the San Francisco market. Super 1 Foods, based in Hayden, Idaho, operates 9 full-line grocery locations in both Idaho and Montana.
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