Del Monte Fresh Produce Launches New Consumer Website

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Del Monte Fresh Produce Launches New Consumer Website

12/18/2007
CORAL GABLES, Fla. - Del Monte Fresh Produce N.A., Inc. here said it will unveil a new Web site to help consumers lead a healthy lifestyle.

The site -- www.fruits.com -- will contain several sections in which consumers can learn about Del Monte products, find recipes, nutrition and fitness tips as well as participate in the latest Del Monte promotions, said the company. The site will also include a kid's corner with child-friendly recipes and games.

"The new Web site is part of our new communications platform to help consumers, and provide them the information and tools they need to lead a healthier lifestyle," said Dionysios Christou, DelMonte Fresh v.p./marketing. "As a leading produce company our goal is to grow the category by increasing consumer knowledge and usage of our products in a way that generates incremental profitable sales for our trade partners."