Del Monte Fresh Hass Avocado Pulp

Del Monte Fresh now offers 100 percent Fresh Hass Avocado Pulp in convenient 4-packs. “Avocado and fresh guacamole products have seen incredible growth in the last few years, and there is still room for development,” notes Dennis Christou, VP of marketing at the Coral Gables, Fla.-based company. “The Del Monte Fresh Hass Avocado Pulp 4 pack is the perfect complement to our already popular whole Hass avocados. It is great for consumers who live fast-paced lives and don’t have time to prepare an avocado, but still want that great fresh Hass avocado taste and nutritional benefits. It will also help initiate trial for those who may never have purchased avocados before and are not quite sure about how to pick, prepare or use them. We really see these value-added avocado products as a way to help increase sales and consumption for the entire avocado category.” Retailing for a suggested $4.99, each 4-pack of 2-ounce cups features colorful graphics, nutrition information, and a QR code that customers can scan for recipe and usage ideas. The company also offers avocado pulp in a 2-pound pouch, an 8-ounce plastic tub and other packaging/sizing upon request.