Del Monte Dresses up for Halloween
In an effort to promote the importance of healthy eating – even during times when traditional candy is the treat of choice – Del Monte Fresh Produce Inc. will offer banana costumes to 200 of its Halloween promotion participants.
The promotion, hosted on the Del Monte Fresh Produce Facebook page, will randomly award a banana costume to 200 Facebook fans that enter the sweepstakes. Winners will be prompted to share a photo of themselves in their costume by e-mailing Del Monte at [email protected] The company will also post the images on its Facebook, Twitter, and Pinterest pages.
“This promotion is about connecting with our fans in a fun and contemporary way, while at the same time, promoting healthy lifestyles,” said Dionysios Christou, VP of Marketing for Coral Gables, Fla.-based Del Monte Fresh Produce. “People dressed as Del Monte bananas can be seen at concerts, and community and sports events. So, we want to share our iconic costume with our fans, and what better timing than Halloween?”
Del Monte Fresh Produce Inc. is a global producer, marketer and distributor of high-quality fresh and fresh-cut fruit and vegetables.