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CVS/pharmacy to Deploy Radio Frequency-Enabled Card Payment Terminals

WOONSOCKET, R.I. -- Retail drug giant CVS/pharmacy plans to deploy radio frequency-enabled card payment terminals across its 5,400-store chain, and has tapped one vendor as its preferred supplier.

"Hypercom is now our preferred provider of card payment terminals, based on the advanced functionality of the Optimum L4100 with integrated RFID reader," said Karl Taylor, s.v.p. and c.i.o. of CVS/pharmacy.

The Optimum L4100 terminal -- which is configured to CVS/pharmacy specifications -- is a compact, high-speed signature capture card device designed to speed checkout lines in multi-lane retail environments. The unit can accept magnetic stripe cards, smart cards, contactless cards in addition to key fobs that eliminate swiping and signature requirements through the use of embedded RFID tags.

Specific features of the L4100 include:

-- Fast transaction speeds, based on a 200Mhz 32-bit Intel XScale processor.
-- A 64K color 5.7" 1/4 VGA screen, which allows an exact reproduction of corporate logos, advertising, and promotional messages to deliver strong branding and marketing messages at the point of sale.
-- A bi-directional, dual-sided magnetic stripe reader, which speeds checkout by allowing cards to be swiped from right or left no matter which way the magnetic stripe is facing.
-- An advanced screen protection and replacement system, including a scratch-resistant Terrapin screen protector, automatic disabling of the unit to prevent accidental screen damage if the protector is not in place, and easy no-adhesive replacement of the protective overlays.
-- Multiple connectivity options, with the ability to support RS-232, Ethernet, and powered or non-powered USB on the same device, enabling retailers to switch POS systems without replacing their payment terminals.
-- Contactless RFID reader, capable of supporting the American Express ExpressPay, MasterCard PayPass, and Visa Contactless payment programs as well as the contactless payment system being used by CVS to help speed transaction times.
-- A changeable bezel enabling retailers to incorporate their own branding, integrated signature capture, an optional compact flash card slot, and an optional EMV Level 1 and 2-approved smart card reader. The terminal can handle credit, debit, gift, loyalty, and EBT (food stamp) cards, as well as electronic check conversion.
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