Gone are the days where your shoppers push their carts through a maze of aisles waiting to hear about the latest “blue light specials on aisle five.” Now, your customers simply scroll through your mobile app to fill up a digitized shopping cart and tap to pay. As your customers' usage of digital retail channels continues to increase, so have their expectations in how they interact with your brand online.
Enhancing your brand’s online channels by delivering seamless and secure digital experiences that delight your customers can ultimately generate revenue, build loyalty and reduce abandonment. Innovation in your digital experiences can be driven by customer identity and access management (CIAM). It can help personalize and secure how your customers engage with your online channels to set your brand apart, giving you a competitive advantage.
Join this webinar with experts from Ping Identity to learn how to streamline the entire customer experience using identity by exploring:
- The requirements of an “innovative” digital experience
- The role customer identity plays in online interactions
- The business value of enhancing customer identity
- Building a strategy on using CIAM to innovate your digital experiences