Currant Event

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Currant Event

06/21/2010

For 100 years, black currants were nationally banned from commercial cultivation in the United States, since the fruit, as a vector of white pine blister rust, was considered a threat to the American logging industry. Working with field experts, Greg Quinn, CEO of The Currant Co. in Staatsburg, N.Y., was instrumental in having the ban lifted, and one result is a line of black currant beverages called CurrantC. Made from currants grown in New York state, the new drink flavors combine black currant with six fruits: blueberry, boysenberry, passion fruit, Clementine, strawberry and kiwi. The suggested retail price for a 16-ounce bottle is $2.99 to $3.99. To find out more, visit www.currants.com.