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Cub Foods Launches Biometric Payment Technology

STILLWATER, Minn. -- Cub Foods yesterday began a four-month pilot of biometric technology in its stores. Beginning with the company's Blaine store, the Supervalu-owned retailer will add three more locations -- Eagan, Lakeville, and Rosemount -- to the pilot in June.

The technology, provided by Pay By Touch, will allow shoppers to pay for groceries with a finger scan that's linked to their financial accounts, eliminating the need to carry a wallet or checkbook in the store. Shoppers can enroll for the program at a kiosk located at participating Cub stores.

"Our goal is to serve our customers better than any grocer could," said Brian Huff, president of Cub Foods West Region. "Providing proven innovations and technologies that give customers greater convenience and added security is part of our commitment. To that end, we're thrilled to be the first grocer in Minnesota to offer customers the Pay By Touch system."

A shopper enrolled in the Pay By Touch service can use his or her finger to purchase products at any participating Cub Foods store. To pay for goods, the shoppers simply place his or her finger on a scanner at the cash register. The system then displays the individual's electronic wallet, which contains the payment options available to the shopper. During the pilot program, payment options will include Express Checking (direct checking account deduction) and EBT (electronic benefit transfer). Additional options, such as credit and debit cards, may be added at a later date.
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