Cub Donates $84K to Second Harvest Heartland from Round-Up Funds

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Cub Donates $84K to Second Harvest Heartland from Round-Up Funds

During a time of great need, Cub Foods has donated more than $84,000 to Second Harvest Heartland Food Bank, thanks to the regional retailer's successful 2008 Round-Up program. Cub and its customers have donated $475,000 to Second Harvest through this program.

During September 2008, Cub customers were asked to "round up" their grocery bills to the next dollar, with contributions benefiting Second Harvest. Cub matched its customers' donations, resulting in a total donation of $84,000 that will ease hunger for hundreds of thousands of people in Minnesota and the surrounding area. As one of the largest donors to Second Harvest, Cub Foods is helping to end hunger in the neighborhoods it serves.

"We're really proud of our customers for their continued support of Second Harvest," said Brett Wing, VP of marketing and communications for Stillwater, Minn.-based Cub Foods. "We know that times are tough for everyone and Second Harvest needs our support now more than ever."

Last year, Second Harvest Heartland, the Upper Midwest's largest hunger-relief organization, distributed more than 41 million pounds of food to hungry seniors, families and children through 1,000-plus nonprofit agencies in a 59-county service area in Minnesota and western Wisconsin.

Cub Foods, a subsidiary of Supervalu, currently operates 58 stores in the Twin Cities.