Jim Norred has joined Plano, Texas-based Crossmark as president of its marketing solutions group. In his new role, Norred will spearhead the group's integrated engagement marketing expertise through Crossmark's Marketing Werks and PromoWorks divisions, as well as Twin Oaks, a leading shopper marketing agency that is co-owned with MARS Advertising. In addition, Crossmark's insights team also falls under Norred’s leadership.
For years, Norred has worked with clients, driving sales and leading teams that provide insight-driven solutions. Accordingly, Crossmark CEO Ben Fischer said Norred is the right choice to lead the Marketing Solutions Group.
“In today’s omnichannel world, it’s critical to influence behavior across the entire spectrum of touch points,” Fischer said. “Jim has the experience to impact in-store and out-of-store through highly effective shopper engagement, brand activation and merchandising, as well as the ability to integrate the digital world to engage and influence shoppers along the path to loyalty."
Norred most recently served as EVP/corporate development, with responsibility for client services, business development, insights and corporate marketing. Prior to that, he served as the company’s CIO. He also previously served as president of G2, an integrated marketing joint venture that ultimately was acquired by WPP in 2008.
“Recognizing that everything we do is grounded in insights," said Norred, "we strive to lead the way to market with insights, to solve tangible business issues with and for our client partners. We leverage these great insights to construct award winning solutions that deliver against strategic brand objectives,” he added.
Norred received a bachelor’s degree from the University of Alabama at Birmingham, and has participated in executive sessions at MIT and Arizona State University.