Cricket 5-minute Firestarter

Stockholm-based Swedish Match AB has unveiled its new Cricket brand 5-minute Firestarter, which provides a convenient replacement for matches, kindling and lighter fluid when lighting a fire. The 5-Minute Firestarter lights like a safety match and burns for a full 5-6 minutes. Because it works in both dry and damp conditions, the Firestarter is great for outdoor activities such as camping and barbequing, or for use in a survival kit. The Firestarter is made from eco-friendly, FSC-certified wood, is odorless and non-toxic, and retails at $5.19.