Cream of the Crop

Bundling the convenience and high nutritional content of Cream of Wheat with the popular taste and aroma of Cinnabon cinnamon rolls, Cream of Wheat Cinnabon instant hot cereal is a welcome addition to the hot-cereal aisle. The brainchild of Parsippany, N.J.-based B&G Foods Inc. and FOCUS Brands, an Atlanta-based franchisor and operator of over 2,200 ice cream stores, bakeries, restaurants and cafes, the product is backed by a host of strategic marketing programs, including a microsite; street and retail sampling; FSIs; in-aisle shelf talkers; Google, radio and newspaper ads; and social media. A 12.3-ounce box of 10 1.23-ounce packets retails for a suggested $4.29, with each packet representing a serving and offering 100 calories, 0 grams of fat and an excellent source of vitamin D, calcium and iron. For more information, visit www.creamofwheat.com/cinnabon.