Coupon Group Offers Educational Resources

On the occasion of the 125th anniversary of the first coupon, the Association of Coupon Professionals (ACP) has created an easy-to-read .pdf-format poster to help store associates distinguish between legitimate and fraudulent Internet coupons. Perfect for placement in a break or training room, the poster is free via e-mail, along with the organization’s “ACP, Internet Coupons, Overview and Guidelines” resource.

“The poster was developed by the Internet Coupon Guidelines Task Force to help educate cashiers and provide tips in recognizing legitimate Internet coupons,” noted John Morgan, ACP executive director of Drexel Hill, Pa.-based ACP, an industry trade group whose more than 60 manufacturer, retailer and solution provider members share the goal of keeping coupons a viable sales and marketing tool.

The poster instructs cashiers to look closely for obvious alterations in coupons, unusually long expiration periods, free/high-value offers and other indications of possible fraud. Additionally, examples of legitimate coupons are displayed so that associates can compare them with fake ones.

The educational program was funded by sponsors Catalina Marketing, Coupons Inc., Inmar, SEA Enterprises, NCL Graphics, News America, Prologic and RPR, with the additional support of the Food Marketing Institute (FMI) and GS1US.

For more information on the resources, contact Morgan at 610-789-9993 or [email protected].