Cool to be Cold
Following the successful market introduction of the 24-ounce can and the Cold Activated Bottle, Golden, Colo.-based Coors has retooled its 8-, 10-, 12- and 16-ounce Coors Light and Coors Banquet cans for the summer season and beyond. The new cans will be Cold Activated, featuring mountains on two sides of the can that turn blue when the brew is at just the right drinking temperature. They will also feature a Vented Wide Mouth and a Frost Brew Liner, following up on the previous innovations brought to market by Coors. Suggested retail prices vary by can size, and more information can be found at www.thecoldfront.org.