Convenient Chicken

Saint Cloud, Minn.-based GNP Co., the Midwest’s largest chicken producer, has launched a line of all-natural Gold’n Plump premium frozen chicken in a box, providing an attractive freezer display for retailers and added convenience for consumers. The line consists of hand-trimmed Boneless Skinless Chicken Thighs in a 4-pack, Chicken Breast Fillets in 4- and 8-packs, and Premium 90/10 Ground Chicken chubs in a 2-pack. The easily recycled cartons contain individually vacuum-packed servings, so consumers can use just what they need as well as minimize freezer burn, while the pouch packaging reduces the need to touch the chicken when opening, and dispenses with soaker pads, foam trays and sticky overwrap. Additionally, each package features four-color photography, serving suggestions and a recipe. SRPs for the new line range from $4.99 to $14.99. For more information, visit www.goldnplump.com.