Consumers Sacrifice New Products and Usual Brands During Economic Downturn

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Consumers Sacrifice New Products and Usual Brands During Economic Downturn

05/03/2009
Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.

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