Compass Group, First Data Introduce Tiered Foodservice Loyalty Program

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Compass Group, First Data Introduce Tiered Foodservice Loyalty Program

Foodservice management company Compass Group and e-commerce and payments processor First Data have teamed up to introduce a tiered consumer loyalty program at participating corporate cafés and dining centers.

Called Compass Group’s Zipthru Rewards program, and based on First Data’s loyalty technology, the solution is an automated, points-based loyalty program that recognizes customers by their level of loyalty. The most loyal customers receive additional rewards, including access to special discounts on goods and services from both local and national merchants.

“Our enhanced Zipthru Rewards program is one more way we can provide the best possible dining experience for our customers,” said Lisa McEuen, SVP, strategic marketing and business excellence, at Charlotte, N.C.-based Compass. “In today’s business environment, you have to offer your customers more than ‘just lunch.’ Our tiered loyalty program is the extra step we’re taking to show our most dedicated customers that we value them and appreciate their business.”

Since implementing the loyalty program, Compass Group has seen an increase in customer frequency, participation and satisfaction. “First Data’s loyalty solution allows businesses to tailor a specific loyalty program to fit their customers’ needs,” said Stuart Kiefer, division manager for loyalty solutions at Greenwood Village, Colo.-based First Data. “Businesses can create programs that give patrons a large number of points upfront, trigger real-time messaging at the point of sale or offer Web-based campaign tools to manage their rewards. In our partnership with Compass, it was important to make diners feel important from the moment they walked into one of the company’s cafés. They also wanted to recognize patrons who were at the highest level of loyalty.”

Compass Group plans to extend the tiered Zipthru Rewards program to additional dining centers later this year.